Discover your shape. Ride the finest snowboard in the world. Snowboarders will now be able to work directly with shaper Mikey Franco to craft a board meant exclusively for them. Directly from shaper to consumer, Franco’s custom board building program called The Rider Genome Profile, translates a riders Biometric body, Psychometric riding style, Envirometric location profiles, into materials and a shape that will optimize a riders potential. Riders communicate with Mikey throughout the building process to ensure a polished finished snowboard.
After 25 years of board fitting clients for lessons and guided trips, Mikey Franco has mastered the traits that distinguish different riders.
The Rider Genome Profile analyzes three rider defining characteristic profiles, Biometric body, Psychometric riding style, Envirometric location in an extensive survey. Within these categories are a series of proprietary questions that allows Franco to create unique board blueprint. The board blueprint defines the materials, shapes and profiles, that creates a board's unique feel.
Every custom board is hand shaped meticulously using quality known-sourced materials. Franco, personally visits with veneers and suppliers to insure the highest level of quality. He also uses Forest Stewardship Council certified woods and bio-resins whenever possible. Boards are built over a period of weeks, rather than days. All Rider Genome Profile boards come with a lifetime guarantee against defect and are subject to a free hand-tune in Jackson. What are you waiting for?